Bloomin' Heroines

“O Romeo, Romeo, wherefore art thou Romeo?”. We all know how that story ended. In fact, many of the heroines in William Shakespeare’s plays met a tragic demise. I wanted to put the spotlight on these women who were typically displayed in the shadow of their male counterparts. Bloomin’ Heroines combines medieval themes and soap, an unlikely pairing, to retell Shakespeare’s tales from their experience. I assigned each of the heroines a flower that symbolizes their personality which was used to inform the illustration and color palette for each container. The target audience is Gen-Z and Millennial’s who enjoy buying personal care products from small businesses.